Mission Statements

MISSION STATEMENT, CORPORATE OBJECTIVES AND CORPORATE STRATEGIES: 

 

MISSION STATEMENT

PT. ROYAL SEVEN SEAS,provide the maximum service, at competitive prices, to both domestic and international customer’s satisfaction, while providing talented, skilled and qualified seamen that follow all relevant regulatory requirements.

 

CORPORATE OBJECTIVES

The major objectives to be achieved byPT. ROYAL SEVEN SEAS,in the next few years include:

  • Successful development of export markets for seafarers, beginning with South East Asia and then further expansion into European Nations, Middle East, and the United States of America.
  • Sales increase at 10% per annum, through the market share in the South East Asian, Europe and Middle East market and the new development of new markets in Australia and United States of America as well.
  • Net profit to increase from 20% to 30% of sales and maintained at this level. Gross profit to be maintained at around 55% of sales.

 

CORPORATE STRATEGY

The broad corporate strategies suggest how the corporate objectives will be achieved.

  • Development of export markets for seafarers-management and marketing resources will be added to support the focused market strategies.
  • Steady sales growth an improved aggressive marketing strategy for domestic and export markets will include the development and implementation of translated promotional materials for foreign markets, improved and more direct marketing efforts.
  • Net profit increase-the combined strategies of sales growth, capacity, service improvements will result in profit increases to achieve objectives.

 

DESCRIPTION OF THE COMPANY AND WRITTEN INFORMATION:

company information